What's it about?
Nine out of ten startups fail.
It’s the statistic most frequently ignored by first-time entrepreneurs because they think their idea is better, their target market is bigger, or they’ll just work harder than those that will fail.
But, simply having a better idea, bigger market and working harder isn’t enough. What every entrepreneur needs is a fast track to the wisdom and experience gained from building successful companies: the tips, secrets, advice, and even shortcuts that make other companies successful.
In The Startup Playbook, the authors share their years of combined knowledge gleaned from building and leading companies to help you make the right decisions to keep your company growing — and out of the startup graveyard.
Featuring proven and repeatable tactics for refining your idea, team-building, raising money, developing a product or service, and more, this book is the essential guide containing everything you need to know as you take the journey from idea to successful startup.
Who's it for?
The Startup Playbook is the go-to resource for any first-time entrepreneur interested in creating and building a new startup company.
The book addresses the specific issues and opportunities that founders face as they start and grow their businesses. And, because it’s a window into how founders think about their startup, The Startup Playbook is also helpful to everyone in the extended startup team.
Even if you’re just dabbling with the idea of becoming a founder and starting this journey, The Startup Playbook can help you to determine whether it’s the right path for you.
What you'll learn from The Startup Playbook
What the experts have to say
Every entrepreneur should read The Startup Playbook. And then, hand a copy to each member of their startup team.
As a founder, I’ve learned many of the lessons that Will and Rajat talk about the hard way. You can skip a lot of the pain that I went through by applying the lessons from The Startup Playbook.
The Startup Playbook is a hands-on guidebook that is approachable by anyone interested in starting their first company. It’s full of great founder-to-founder advice from two successful serial-entrepreneurs.
I wish The Startup Playbook was around when I was starting Runkeeper. Will and Rajat’s advice would have saved me from more than a few major mistakes, and helped me realize sooner that I wasn't alone.
Will and Rajat bring to bear their decades of startup experience to help new entrepreneurs increase their chances of building a successful, new company.
The odds are stacked against the entrepreneur. The Startup Playbook helps even the odds.
The Startup Playbook" is a startup's fundamental mentor-in-a-box. It's an incredible resource for all new startups that includes just about everything they need to know.
At Techstars, we see that the biggest challenge for any new startup is finding the resources they need to help speed their efforts and avoid mistakes. The Startup Playbook contains decades of startup wisdom that's easy to understand and apply. A must read for any new entrepreneur.
The Startup Playbook should be the first stop in every entrepreneur's journey to build their first company.
I plan on giving copies to each of the startup teams that we invest in, and giving 10 copies to each of the ones we don’t. They need it more.
The Startup Playbook encapsulates decades of startup experience in an easy to read book that helps new entrepreneurs increase their chances of building a successful company.