It’s that time! The Startup Playbook went live on Amazon today and we hope you’ll consider purchasing it. Because we want to reach the top of Amazon’s bestseller list in our category, we’re pricing the book to move during its first week out. It’s $0.99 for the Kindle version (yeah, less than a buck) and $17.99 for the hardbound version.

You can check it out on Amazon here

If you’d like to give The Startup Playbook as a gift to someone else, please check out our post about how to do that here.

While we’re asking for favors we could really use your help promoting the book.

• • Please write a review of the book on Amazon, even if you’ve only had time to skim it or read the free chapter from our website. Reviews from verified buyers are even more helpful and the more sales we get, the more likely we’ll make a bestseller list for our category.
  • And, if you have time to write a Facebook post, Tweet or blog post about the book to your followers, we would really appreciate it. Here are a couple of examples, feel free to just use one of these:

“Check out The Startup Playbook by Will Herman and Rajat Bhargava. The go-to guide for first-time entrepreneurs. Only $0.99 this week! #startupplaybook”

“Serial entrepreneurs Will Herman and Rajat Bhargava share their secrets to successful startups. Check it out, only $0.99 this week! #startupplaybook

Finally, We’re also going to donate 5 books for every 100 we sell this week to Build, an incredible organization that delivers entrepreneurship programs to high school students in under-resourced communities. We’ve already committed to 100 books and hope to give many more.

Thanks so much for the help. We really, really appreciate it.